The Address Downtown, Dubai, witnessed the dynamic launch of Maaloomatiia AG (Arabian Gulf)  on 10th May. Seats for the event were at a premium as press and UAE Fortune 500 companies packed the venue.

Maaloomatiia (Arabic word for information technology Informatica) provides organisations with data integration solutions to ease their struggles tying data across large or complex systems deployed (from ERP systems to CRM to Legacy and to home grown systems all the way to Excel sheets and non structured data).

Maaloomatiia AG’s profound expertise includes data warehousing and business intelligence, data integration (ETL), data sub setting, data profiling and cleansing, data governance and master data management (MDM). They handpick their Professional Services Members and put them through rigorous and continuous training to constantly stay ahead of the curve.

Informatica Platform is the key technology Maaloomatiia AG utilises to achieve these results.

For best of breed data analysis tools, Maaloomatiia supports QlikView with a dedicated Informatica connector and also Tableau Software for data visualisation.  These tools allow customers to view data in a different light, and help with root-cause analyses that ultimately lead to making better business decisions.

Maaloomatiia services include, but are not limited to: Informatica Data Integration & Data Quality Solutions. DW/BI implementations or pure ETL plays typically are delivered in a fraction of the time and cost compared to other traditional delivery methods.  They design and implement business intelligence platforms that really work. Maaloomatiia Implementation Methodology assures a great outcome for all projects.

Maaloomatiia operates in the primary vertical markets: banking, insurance, government, manufacturing, retail, telecommunications, healthcare and education. Partnering leading vendors in these fields, such as Informatica, Microsoft and Oracle, they are able to guarantee that their clients receive the best solutions bar none.

L to R: Greg Cooper, Rahil Khan, Natalie T. Haboush, Manager, Business Operations Maaloomatiia; Bert Oosterhof, Director of Technology, Informatica (Europe, Middle East & Africa); Jean M. Abi-Jaoudé, Founder & CEO, Infocrest (USA) & Maaloomatiia Gulf (Middle East); Hiba Marji, Business Development Manager Maaloomatiia; Robert Franjieh, Yuri Weldman, Yigit Karabag & Moheydeen Shaikh

For the sensitive world of insurance they are happy to provide the very latest, ready to go Data Warehouse/BI solution in partnership with Insight Decision Solutions, based in Toronto, Canada. The banking sector can utilise the Oracle OBIEE Solution.

Jean M. Abi-Jaoudé, Founder and CEO, Infocrest (USA) and Maaloomatiia, opened the launch event with an introduction to Maaloomatiia’s fast and steady ascendance on the consulting landscape in the Middle East and gave an informative talk on Beyond data warehousing. Bert Oosterhof, Director of Technology, Informatica (Europe, Middle East & Africa) enlightened attendees on Enabling the data driven enterprise and spoke on Maximising your return on big data. Yigit Karabag, Technical Manager (Middle East & North Africa) presented How to ensure data privacy with information.

Mr. Gaby Andari, CIO of Bank of Beirut, was a guest speaker and provided a live testimonial on how Informatica and Maaloomatiia are changing the IT landscape at Bank of Beirut in a positive way.  Mr. Andari referred to it as “ The Extreme Makeover”.

Maaloomatiia has established a Data Integration Competency Centre in Beirut with now a second office in Dubai. Its aim is to train, consult and manage outsourced projects from North America and Europe.

Already the recipients of Informatica’s New Distributor of the Year award for 2011 at the sales kick-off meeting in Orlando, Florida, they are not resting on their laurels but driving on with an ambitious, driven and dedicated team.

Their client list in the Middle East is impressive, including Bank of Beirut, Bank Byblos and Bank Audi, among others.

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