On in 60 seconds

Virtuzone organised its very first speed networking evening in April at Hilton Hotel, Jumeirah Beach Residences. SME Advisor partnered with this event where participants had the chance to pitch their business to others in under a minute.

Virtuzone is a UAE company – working in partnership with Creative City, Fujairah – that enables free zone start ups and entrepreneurs to establish a legal presence in the UAE, without having to rent office space. Starting from AED 17,500 you get a UAE business license and up to five UAE employment or residence visas, and access to Virtuzone’s business centre facilities in Dubai and Fujairah.

(L to R) Neil Petch, Chairman, and James Khoury, Head of Business Partnerships, Virtuzone

 
So what was the idea behind organising a speed networking event?

Neil Petch, Chairman, Virtuzone, explained: “This evening was, in essence, an opportunity to give something unique and innovative back to our customers. We wanted clients to meet each other in order for them to generate new business. We also wanted to showcase our new partnerships; as Virtuzone clients they are entitled to exclusive and more cost-effective services and products such as bank accounts, insurance, design and print, and more.”

 

There were close to 100 people at the event. We walked into a bustling crowd of business owners and the pitching started well before the speed networking kicked off. Some of the participants were old friends we’d met at previous SME Advisor events but we also saw many new faces and heard about some pretty interesting business ideas. Thankfully, all sponsors, including us, got just 60 seconds for their speech.

The format was such that one set of attendees stayed put while the second set sat across the table and moved from one person to the other. They got 30 seconds to talk about their business to the person they sat facing, and then it was the other person’s turn to pitch for 30 seconds. James Khoury, Head of Business Partnerships, Virtuzone, kept time zealously and whistled them on to the next chair – and so it began all over again.

(L to R) Richard Judd, Commercial Director, CPI Technology & Business with Ketaki Banga, Senior Editor and Mike Byrne, Sub Editor, SME Advisor ME

After the whirlwind speed networking, attendees got a chance to catch their breath over drinks and canapés and follow up with businesses they found interesting. The feedback was very positive and attendees were appreciative of the platform. We made a few useful contacts, too, and you’ll hear about them in the coming months.

In all, it was an interesting and fruitful evening and we’re happy to note that Virtuzone plans to conduct such events every quarter. For more information, visit www.vz.ae.


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About the Author: Ten years of content creation, strategising and managing the big picture. I write across various subjects and media including print, online, documentaries, television, advertising and marketing-communication. Currently, as the editor of SME Advisor Middle East – a magazine for small and medium enterprises – I handle print, online initiatives, magazine events and business development. Prior to this, I worked with ZK McCann Tanzania, handling brand strategy and campaigns in Tanzania, Kenya, Uganda and Malawi for clients such as Celtel (telecom), CRDB (bank), TANESCO (electricity), TTCL (telecom), PSI (Population Services International—an NGO), TCC (Tanzania Cigarette Company), TBL (Tanzania Breweries Limited), Mwananchi and The Citizen newspapers, Coke, Gapco (petrol), Hitachi, and more. In India, besides working with various publications, I was also a lead content developer with Tata Interactive Systems, an e-learning company that caters to top international clients. My job involved understanding instructional design fundamentals to design and develop educational and training content ranging across K-12, university, corporate and government lines of businesses.

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